Get Elected to
Local Office.
A weekly live class that walks you through every task you need to complete on a modern campaign — from filing through Election Day! It's like having a coach in your corner for the entire campaign.
Are you overwhelmed by the prospect of running your own campaign?
You spend hours searching the internet for tips that apply to your race. But most of what's out there only applies to big campaigns with dozens of staff and tons of money. Or worse — maybe it's generic advice from a candidate or consultant who never actually won a race.
Well, I'm glad you're here. Because this course was created for people exactly like you — people who want to take action and make their community a better place.
Through a series of live and on-demand webinars, templates, personalized instruction, peer-to-peer consultation, and group learning, I'm going to remove the confusion from the campaign process and help you overcome every obstacle in the path to winning your election.
I've helped candidates do exactly that — WIN — at every level of office, all across this great nation. And yes, I've even run my own races — twice. I won both and spent 8 years as a local elected official in a district with 35,000 constituents.
Course materials, built for real candidates.
Live Weekly Coaching
Every week, we get on a call together. You bring the questions, the doors you knocked, the calls you made — we work the plan in real time.
Active Candidate Forum
A private group of fellow candidates running right now. Share scripts, mailers, and lessons learned — and steal what's working.
Document & Template Library
Real campaign plans, walk packets, call scripts, fundraising letters, and budgets — pulled from races we've actually won.
Roadmap.
Phase by phase.
A campaign plan is your roadmap to the entire race. All our plans follow a 4-step process that progresses from planning and branding through organizing and engagement all the way to getting out the vote and what to do after an Election Day win.
Planning
Branding
Organizing
GOTV
Course Schedule.
Whether we have $1 million in the bank or just $500, we all face the same limitation: TIME — or the lack of it. That's why we organize the course around your election calendar. We focus on what matters, when it matters — so you're always putting your resources to the best use!
Get Ready.
All about building capacity. Before voters know your name, you need a plan, a team, and the digital channels to reach them — get those right and the rest of the race gets easier.
Planning
Vote goal, budget, calendar, team chart. Walk in with an idea — walk out with a one-page plan that runs the whole race.
Organizing
Recruit your kitchen cabinet, train them on the systems, and turn supporters into actual labor on doors and phones.
Digital
Stand up your website, email list, and social channels. Spread the word, build your list, and turn online energy into offline votes.
Win the Primary.
All about contacting voters. Primaries are won by the candidate who put a face to the name — we'll set the targets and you'll hit them.
Find Your Voters
Understand who they are, where they live, and exactly how many of them you need to win. Cut your turf and build your universe before you spend a single night out knocking.
Transition to Field
Put the plan into action and speak directly to voters. Doors, calls, and events — every week, with a number, with a script that's been tested.
Election Day
Everything you need to prepare for the big day — and what comes after. Poll watchers, election protection, results monitoring, and the morning-after plan.
Pivot to the General.
New voters, new turnout model, new opponent. The race changes overnight — and so does the plan.
Planning for the General
Rebuild the plan with the general electorate in mind. New universe, new vote goal, new message discipline.
Field & Voter Outreach
Cut your turf. Build your universe. Knock the right doors and call the right voters — and skip everyone else.
Supporting Your Team
Volunteers burn out. Spouses get tired. The systems that keep the people around you from quitting before November.
Get Elected!.
Everything you've built collapses into a single sprint. We'll be on the phone together pulling votes until the polls close — and we'll be there for what comes next.
Persuading Undecided Voters
Scripts, mailers, and door rap built specifically for the voters who haven't made up their minds yet. The race is won in the middle.
GOTV
GOTV week, Election Day operations, and the last 72 hours. The playbook for the moment that decides everything.
Take Office
Win the election, then start doing the job. Transition planning, building your office team, your first town hall, and the first 100 days.
A coach in your corner from filing to Election Day.
I'm Craig Grella, your campaign success coach. I spent more than two decades running and working on campaigns at every level of office from school board to President of the United States, and I've helped guide some of the biggest political software companies in the world.
There are no shortcuts to winning, but this course will teach you how to maximize your time so you don't waste a minute getting caught up in the distractions that await untrained candidates.
I lived the content you'll find in this course and have put it to work with many successful candidates. I'm in your corner every step of the way, and if you're ready to take that leap and make your community a better place, click the button below and let's get started.
Frequently Asked Questions.
Do I need to be a candidate already to join?
What if I miss a live session?
What's the difference between this and the Bootcamp?
When does the next cohort start?
Ready to run?
Want to be the first to know when enrollment opens? Drop your email below. Doors open for a limited window each year to keep class sizes small. Add your name to the launch list and we'll let you know when the doors open!